There are no substitutes for objects of desire. However, when highly prized products cannot be displayed for security and operational reasons, new display technologies like holograms can provide shoppers with a novel way to experience the physicality of a product.
Holographic displays are an emerging screen technology that allow viewers to experience digital objects with depth and directionality in three-dimensions – with no headset required.
A luxury men’s watch within a black leather-lined display case was created to emulate the presentation of physical timepieces that are typically seen in store windows and advertising campaigns.